Watch the roundtable discussion from TMW and the Human Understanding Lab on demand.
Another International Women’s Day has passed and, as always, it was an opportunity to reflect on key challenges for women. Unfortunately, sexual harassment remains one of these issues.
At TMW, we have recently commissioned some research with the general public via our Human Understanding Lab, and the results are striking.
According to the data, 62% of people witnessed a sexual harassment incident in the last year, but only 16% of them recalled ever seeing a campaign aimed at reducing sexual violence.
We believe that if those witnesses had been better informed, many of them would have been able to do more to combat the issue.
Which begs the question: is the advertising industry doing enough? We don't think so. That’s why we’re trying to find out what needs to be done to achieve progess.
Our discussion explored:
Why the advertising industry hasn't done enough on harassment: The academic research into the best ways to combat these behaviours is clear, but it's evidently not being widely communicated. We want to ask why.
Our panellists' own experiences: From researchers to creatives to leaders, our panellists will be sharing their perspective on how sexual harassment has been approached by the industry.
What can be done to effect change: Ultimately, we will be asking our panellists what are the practical things that can be done to bring about progress.