Come and join us for our latest ‘What's Moving the Nation’ webinar, a regular temperature check of how the country is feeling and behaving, and what the implications are for brands.

On Thursday 29th June, we’ll be focusing our attention on the increasing diversity of the UK, and why brands need to be inclusive to be effective in their marketing.

As well as delving into recent demographic shifts across the country, we’ll be revealing exclusive data from our Human Understanding Lab polling, and discussing why it can be so meaningful to advertise to different groups.

Our expert panellists will also taking a look at what practical steps brands can take, by looking at some of the best examples of diverse and inclusive campaigns, why they were so effective, and how their success can be replicated.

Expect to hear about:

• Ways in which brands can deepen their understanding on the nuances of communicating with specific communities

• The power of co-creation; how brands can work collaboratively with different groups to ensure authenticity

• Our favourite examples of tailored campaigns that cut through homogeneity and truly struck a chord

The panel:

Michal Matukin, Head of Neuroscience, Walnut Unlimited

Tim Noblett, Head of Data & Insight, TMW Unlimited and Marketing Director, Pride in London

Nakimera Kironde, Junior Data Planner, TMW Unlimit

Thuy Vu, Social Media Manager, TMW Unlimited