Location: The Dilly Hotel, 21 Piccadilly, London, W1J 0BH
Time and Date: Thursday, 11th November 2021 | 16:00 - 18:30 GMT
Location: The Dilly Hotel, 21 Piccadilly, London, W1J 0BH
Time and Date: Thursday, 11th November 2021 | 16:00 - 18:30 GMT
From understanding human behaviour to operating world-class digital experience platforms, bringing every CX discipline together into a seamless experience is a tough challenge for digital teams. We use real-life customer examples to showcase key hotspots for CX optimisation from front to back end, delivering maximum brand impact and business return along the way.
Join our in-person networking event, to hear from experts at digital design & development agency Splendid, in partnership with Acquia, the leading cloud platform for building, delivering, and optimising digital experiences.
Join us for an evening of networking and expert speakers, as we walk through the key components of CX optimisation from front to back end, decision-points and strategies for success - driven by first-hand war stories.
16:00 PM
Early bird networking opens!
17:00 PM
Join us to meet industry experts and fellow digital leaders
17:15 PM
Dr. Simon Collister will share lightbulb moment insight around why humans do what they do, and how we can harness behavioural science for optimising CX goal conversion
17:30 PM
Expert panellists:
Horus Patel - CTO, Cera Care
Tom Bianchi - VP Marketing EMEA, Acquia
Jannick Devantier - Senior Director, Solutions and Value, Acquia
Benedict Ireland - CXO, Splendid Unlimited
John Cunningham- CTO, UNLIMITED
Tackling CX optimisation from front-end to back-end, including:
Experience design: Connecting CX strategy with business value
Platform: Delivering CX through DXP
Business impact: Cera Care, health industry CX transformation
18:30 PM
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Chief Technology Officer, Cera Care
As a CTO, Horus brings his wealth of experience to Cera to drive the company’s unique technology in reshaping the way Care is delivered in the UK. As an experienced and innovative data engineer, Horus is keen to develop software that helps people, is built with carers and service users at its center, and can really make a difference to the care sector, an industry in which technology is under-utilised.
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Director of Human Understanding Lab, UNLIMITED
With over 15 years of experience, Simon is an accomplished research and strategy consultant and has helped some of the biggest brands in the world from multi-national corporations to international NGOs and governments including FedEx, BP, and UNHCR solve complex challenges through insight and creativity.
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Senior Director, Solutions and Value, Acquia
Jannik helps organisations achieve successful technology adaptation, business, and digital transformation in the marketing function and beyond. Jannik works with organisations to reveal how to justify investments internally by robust business cases and ROI models.
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Chief Experience Officer, Splendid Unlimited
Ben is responsible for ensuring clients’ goals are met through exemplary customer experience – delivered through our Digital Made Human methodologies. Working with fantastic teams of experienced designers, developers, product owners, and business analysts, Ben has 30 years of experience in design, delivering award-winning digital strategies and products across a wide range of industries, sectors, and clients.
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Chief Technology Officer, UNLIMITED
As a Chief Technology Officer of UNLIMITED, John is responsible for evolving UNLIMITED’s digital offering including adding firepower to its data, technology and transformation capabilities. Previously, John has worked with some of the world’s biggest brands including BT, GSK, Nestle, Adidas, Microsoft, HSBC, McDonald’s and many more.
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VP Marketing EMEA, Acquia
An international marketing leader with 15 years experience in B2B Marketing. Tom has worked both for large software vendors and hyper-growth startups. Throughout his career, Tom has built and led global marketing functions and processes spanning the globe. With a keen focus on using data to guide decisions, Tom has a track record of helping the businesses he works with drive revenue and growth through successful marketing.
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Managing Director, Splendid Unlimited
Paul is one of the founders of Splendid and still actively involved in developing digital strategies for clients across multiple sectors, from automotive to retail. His background in theatre and film production design led to a long history of delivering innovation for clients such as Aston Martin, Boots, BMW, and Mini.
Learn about best-in-class CX optimising every aspect from front to back end, including behavourial science, CX & Digital strategy, DXP platform.
To bring together multiple CX disciplines into a holistic programme, focused around delivering business impact and results.
To discover more about DXP platform capabilities, to connecting digital & CX needs with wider IT projects.
Splendid Unlimited is an award-winning digital design & development agency. We support global brands and innovative digital-first businesses in innovating faster, creating better experiences and driving business results.
We offer service design, product design and technical build for mobile, tablet, web & conversational UI. Our ethos is around Digital Made Human, and we purposely drive value for brands, their customers, and society through digital solutions.
Learn more at www.splendidunlimited.com
Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers and IT operations teams at thousands of global organisations to rapidly compose and deploy digital products and services that engage customers, enhance conversions and help businesses stand out.
Learn more at www.acquia.com
