Mine digital data to
power up Comms & Marketing
Have you met LUCA, our ‘bringer of light’ yet? Watch our webinar, where we bring our AI-powered digital insights platform into your life, demonstrating what it can do and how it democratises access to real-time intelligence for comms and marketing teams.
Unearthing deeper, meaningful insights on the audiences that matter, LUCA combines the what, where and when with the why to offer brands the potential to unlock real value for clients and ensure effective, data-driven content strategies.
Dr. Simon Collister, Director at our Human Understanding Lab, spoke with Roi Perez, Account Director for our PR and Comms teams, and Tim Noblett, Head of Data & Insights for our marketing teams about how they have been making a difference for our B2B and B2C clients through LUCA. Their wide-ranging discussion covered:
→ Informing content strategy through audience intelligence
→ Media & influencer targeting – who influences your audience?
→ Audience psychographic profiling – AI-powered personas based on real-life behaviour
→ Share of voice – identify who talks about your brand and discover if they really matter
Keen to see LUCA in action? Watch our webinar on-demand where we also treat you to a quick walkthrough of the key capabilities and use cases, led by John Cunningham, Chief Technology Officer at UNLIMITED and the mastermind behind the platform.