In today's fragmented media landscape, consumer attention spans grow shorter as expectations rise exponentially. With new creative formats emerging every day, the opportunity for brands is golden, yet the competition vying for customer consideration even more heated.
There's no shortage of evidence out there: creativity is one of the biggest drivers of effectiveness for brands. It helps capture and hold attention in cluttered digital landscapes and creates powerful emotional connections with brands and products.
However, inspiration and the creative process are often fiercely guarded, which is all well and good as long as the creative delivers maximum impact. But how can you be certain of this? Is there a risk we’re stifling creative thinking and ideas by not innovating enough and missing out on making an impact with our audiences?
Catch up with this panel discussion webinar which explores:
The science behind creativity from a B2B and B2C perspective
How real work for real clients rooted in science delivered compelling and effective creative work that pushes boundaries, resonates with audiences and delivers return.
How we overcome the common misconceptions around using science and creativity in tandem, including cost, complexity and time limitations.
This panel webinar reveals that by using cutting-edge neuro- and behavioural science techniques, we can discover creative routes that deliver the greatest impact and drive results. Discover how within!