In an age of omni-channel retail, rising costs and inflationary pressures, it can be hard to balance commercial demands against consumer expectations. Despite shifting trends, models and priorities, one thing remains the same: CX leaders are faced with customers who expect superior shopping experiences.
So where do you start?
The future of CX in retail requires a deeper understanding and application of human behaviour and decision making. By harnessing the power of neuro-, data and behavioural science, you can get to grips with how the human brain works and reacts to different stimuli, and crucially how to create experiences that excite as well as deliver commercially.
From activating the senses and delving into biases and personalisation, to driving category and product line sales, find out how to elevate the customer experience in retail by tapping into emotion.
Decisions Every Day
Miliseconds to Judge a Person
Items Bought on Average
Products Rejected per Second
Following our session at the CX Retail Exchange, catch panellists Paul Porter (LEGO), Suzanne Calder (New Look), and Ben Ireland (UNLIMITED) discuss bringing brand experience to life, insight-led strategies for the omnichannel, and sensory activation in the metaverse.